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Sink or Swim?

To Sink or Swim?

That is the question.

What humans do over the next few years could, scientists say, severely impact the future of life on planet Earth.

The heat is on…

There’s no denying it. The planet is heating up. Massive ice sheets are melting. Ancient forests— chopped down. Human activity is dumping huge amounts of CO2 and other heat-trapping gasses into the atmosphere and tipping the balance of the biosphere. World sustaining crops are threatened by drought. Seas are acidifying, warming and rising. Millions of species are at risk from the inundation.

Wake up to the warnings!

Due to the added CO2, sea-levels will rise anywhere from three to six feet by 2100. Nearly ¼ of the world’s population lives in these coastal regions—that’s a whole lot of people to relocate! And what about the diverse ecosystems, plants and animals drowning in the rising waters? If we continue with the fossil fuel industry’s “business as usual” sea rise could be catastrophic.

Climate disruption is a daunting wake-up call to humanity. It’s not as if mass extinctions and severe planetary shifts haven’t happened before—but this is the first time the dangers are a result of human activity.

Stop the addiction

Humans are a species that is addicted to oil; Its industries are fueled by the burning of fossil fuels and black carbon. And if this dangerous addiction isn’t curtailed, it’s a species facing a humanitarian crisis like never before.

Creativity and compassion are key

Yet humans can conceive —in an instant— of the suffering of others thousands of miles away. It is a species that deeply feels, and dreams and loves. It is time for human beings to fall in love with Mother Earth. Now is the time to turn the tides, and it’s not too late.

Real solutions are within reach

New sources of renewable energy are already powering many of the planet’s inhabitants. This and much more must be done—and fast— to stop further climate disruption.

So let’s dive in…and learn to swim.

Earthly Love,




Brighter Planet's 350 Challenge